Graded for Greatness: Marbled for Marvellous-ness
Original MP4 File
Original MP4 fileSeptember 12 2023 @ 14:38
September 12 2023 @ 14:38
Notes / Caption
This video tackles the topic of what the Canada Quality Beef Grades mean and how each grade offers uniques quality characteristics. Developed as a 'tease video' as part of the CBA consumer marketing initiative 2023-24, this video is part of a 3-part 'analogy series' desinged to interest consumers about the topic of Canada beef grading and gain a basic understanding about and value for graded Canadian Beef. Developed initially to play at the Cattle Trail at the Calgary Stampede.
Current as of Sept 12 2023’