Notes / Caption

This video tackles the topic of why the Candaa Quality Beef Grades matter to the consumer - how grading is helpful and that it is valuable in decision making. Developed as a 'tease video' as part of the CBA consumer marketing initiative 2023-24, this video is part of a 3-part 'analogy series' desinged to interest consumers about the topic of Canada beef grading and gain a basic understanding about and value for graded Canadian Beef. Developed initially to play at the Cattle Trail at the Calgary Stampede.

Current as of Sept 12 2023’