Canada, USA, All, all markets, Canada, Canada, Canada, USA, Canada
September 30 2017
This power point was presented as a webinar and outlines consumer decision tree when it comes to buying meat (and beef). It demonstrates complex meat buying decisions, a trend towards free-from meats and the power of protein as marketing key word (including some misconceptions about protein).
This Yee Haw was taken from The Roundup app video promo clip developed by Blair Cameron. Will be used to reward folks for enlisting to The Roundup when they first launch it.