2018 - Intensions CB Four Segmentation Research Presentation - August 13,2018
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Resource ID
9869
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Contributed by
Suzanne Raymond
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"Segmentation research (quantitative) to understand beef usage, attitude, perception in order to determine the key decision making factors (DMFs) impacting each segment group.
This research will also be used to develop creative which will target key DMF's and segment groups. "
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