2018 - Intenstions CB Four Segmentation Research Pres (Additional Analysis) - August 13,2018
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Resource ID
9870
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Contributed by
Suzanne Raymond
Notes / Caption
"This report contains additional research (Pages 157-191) from the original presentation dated June 2018. Intensions research, share of plate from chicken, free-from issues and beef consumption changes.,
Segmentation research (quantitative) to understand beef usage, attitude, perception in order to determine the key decision making factors (DMFs) impacting each segment group.
This research will also be used to develop creative which will target key DMF's and segment groups."