Thinkbeef nutrition videos: Iron, Zinc, Vitamin B12
Original M4V File |
38.5 MB | Request | |
Alternative files | |||
CB_B12_Nutrition_Ad_CAPTIONS_.m4v |
38.0 MB | Request | |
CB_Iron_Nutrition_Ad_CAPTIONS_.m4v |
38.2 MB | Request | |
CB_Iron_Nutrition_Ad_WITH_AUDIO_.m4v |
38.6 MB | Request | |
CB_Zinc_Nutrition_Ad_CAPTIONS_.m4v |
36.6 MB | Request | |
CB_Zinc_Nutrition_Ad_WITH_AUDIO_.m4v |
37.1 MB | Request |
Resource ID
11667
Access
Open
Contributed by
Suzanne Raymond
Notes / Caption
These Thinkbeef branded 30 sec videos played in gyms across Canada for the month of March 2022. There are 3 different videos, each featuring a specific nutrient: Zinc, Iron, vitamin B12. There is an audio version of each, and a version with captions. The style is quirky and fun and designed to appeal to younger audiences and fit with younger media. The work was based on a radio script originally used for a nutrition campaign focusing on beef key nutrients (2007). The script was revised to be up to date with claims, etc 2021, reviewed/developed with support of registered dietitian. There is also a Canadian Beef version of all three, developed for Spotify.